Thursday, October 23, 2014
11:59 PM 0 comments
When a long awaited child was born, his parents were very happy. But as he grew up their joy began to fade. The child was differently abled ! He became a burden on his parents. They tried to take care of him but could not cope up with the pressure for too long. Helplessly,they dumped him at a famous temple in the vicinity and disappeared. The police registered a case and the boy was named ‘Billa No. 144’. The same boy is now called ‘Shantharam’ in Asha Bhavan! Asha Bhavan at Kodoli, Satara is home to many such special children.
On the occasion of Diwali, SIMSREE and its Student Social Responsibility Committee took the initiative of lighting up the lives of these children. We collected clothes, stationery, various other gift items and sweets and distributed the same among those children.
Even though these children barely understood the significance of Diwali celebration, the warmth and the festivity was evident from their reaction and joy. The students of SIMSREE spent a day at the orphanage and came back home feeling enriched with the experience. And the smiles of the children only reflect that the experience was mutual!
Friday, September 19, 2014
On the 19th of September, 2014 the Corporate Relations Committee of SIMSREE organized a ‘Corporate Connect’ session wherein ten students got a chance to interact with Mr. Bhavin Sanghavi (Associate Director at BNP Paribas Securities India Pvt. Ltd.). Mr. Bhavin Sanghavi is a Chartered Accountant and has vast experience in capital markets and risk management.
The interactive session held at his office helped students of SIMSREE to get an insight into the functioning of capital markets. Sir spoke about his journey in this industry and shared some of his experience over the years.
The session started with a discussion on the recent trends in the finance industry. Sir emphasized upon the fact that change in investor sentiments towards India after the election of a stable government at the centre has resulted in a high amount of foreign capital flowing into the country. He stated the role and importance of FIIs for an emerging economy like India. For young investors, Sir stated the importance of conducting an in-depth fundamental research of a company before making any investments. He advised the students to concentrate on certain companies or sectors, study the reports and follow their stock prices on a regular basis before investing.
Sir then spoke about the various derivative instruments available and the pros and cons of each of them. He explained the risks associated with the use of derivative instruments as a tool for excessive speculation stating the example of the financial crisis of 2008.
Sir explained how dedicated apps and online portals have made it very easy and convenient for people to invest in the markets and this has resulted in a direct connection between the brokers and the investors. Furthermore, he also answered questions on topics such as Mark to Market, Asset Management, Bargain Hunting, High Frequency Trading and e-commerce.
He ended this knowledge sharing session by advising the students to have patience and self-belief and to be persistent in their efforts. He also spoke about the importance of balancing work and family life. All in all, it was a very fruitful session for all the students who got the opportunity to interact with him. We thank Sir for his time and his valuable inputs.
Tuesday, August 26, 2014
Like the age-old adage goes, “change is the only constant”, companies too have to keep transforming and reinventing themselves. But how and when do they transform themselves is the billion dollar question. To answer this question, SIMSREE Corporate Relations Committee was honored and privileged to have on campus, Mr. Sudeep Nair, Global Head – Business Transformation at Jardine Lloyd Thompson on 26th of August, 2014. Mr. Nair is an IIM Ahmedabad Alumnus and has prior experience in Cognizant, Switzerland as the Head of Cognizant Business Consulting.
To train the naïve business minds of the batch, Mr. Nair kicked off the session by giving a basic idea about how a typical business organization looks. He explained that any organization is built on three basic blocks viz. the front end, the middle office and the back end; and also mentioned that the core competency of a company comes from any of these three basic blocks.
The discussion slowly steered towards how an organization should constantly assess itself using Porter’s five forces and adapt to the changing attitude of the customers. Mr.Nair focused on the point that regulatory hurdles could also be considered as a force that could disrupt the industry.
After assessing the operating model, if an organization feels that a major overhaul is due, it should set its sights on a target operating model that it could capitalize on in the long run. This transformation roadmap can include people, process or technology. Mr. Nair mentioned that implementation is the most difficult part in any business transformation after the vision and methods are set, especially if the change involves transforming people.
After sharing insights on business transformation Mr. Nair threw the floor open for Q&A. The enthusiasm of the batch was portrayed by the number of quality questions asked by the students, which Mr. Nair answered patiently. The session gave the students an understanding of the various aspects of business transformation.
“Blood is that fragile scarlet tree we carry within us” - Osbert Sitwell
SSR (Student Social Responsibility) Committee in association with Tata Memorial Hospital, Lions Club (Juhu) and Think Foundation organized a ‘Blood Donation Camp’ and ‘Thalassemia Checkup’ at SIMSREE on 26th August 2014. The event commenced with a very informative session about blood donation and Thalassemia by Mr. Vinay Shetty, Vice President of Think Foundation. Mr. Vinay has been responsible for running a structured program for testing for Thalassemia minor in colleges in Mumbai University, which has now spread to various corporate offices and residential areas.
The session helped break myths about blood donation and educated the students about the importance of blood donation. It also had detailed information about Thalassemia and pointed out the importance of Thalassemia checkup for every individual. Think Foundation is trying to ensure that no child is born with Thalassemia major and the students were encouraged to check whether they were Thalassemia minors by conducting free tests. After the session, the blood donation campaign was carried out.
The camp witnessed an enthusiastic participation of 89 people wherein 450 ml /bottle and 350 ml/bottle were contributed by male and female students respectively. People from outside the college were also allowed to participate in the camp. This camp spread the feeling of contentment among the students of SIMSREE as the message given out in the session was that every individual can save 3 lives. Also dual sided English and Marathi version badges of “I donated blood today (मी आज रक्तदान केले)” were distributed to spread awareness across everyone in the college and outside the campus. Each blood donor was thanked and given a token of appreciation for his/her contribution. The process was smooth and painless; thanks to the cooperation of nurses and friendly doctors. SSR Committee would finally like to thank Dr. Sangeeta Pandit (HOD, Finance, SIMSREE), who guided the committee throughout the process.
Friday, August 22, 2014
Students of Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE) belonging to the Corporate Relations Committee organised “Marketer’s Mark” for the first time ever on 22nd August, 2014. It brought together a few of the marketing world’s stalwarts with its theme being “Rewriting the Rulebook”. The guests included Ms. Deepali Naair (Chief Marketing Officer, Mahindra Holidays & Resort India Ltd.) as Keynote Speaker, Dr. Hemant Dande (President, Raptakos Brett & Co.) as Moderator, Ms. Anjali Patil (Director - Brand and Communications, BNP Paribas), Mr. Ajay Jethi (Chief Marketing Officer, Reliance Capital Asset Management), Mr. Sanjay Vakharia (Director - Marketing, Spykar Lifestyles Pvt. Ltd.), and Mr. Madan Mohapatra (Head - Media & Marketing, Future Group).
The students were introduced to many new marketing concepts like micro segmentation, need for reshaping the customer demand and the importance of personalization amongst many others. Apart from these, through the discussions of the panellists, greater emphasis was laid on adaptability and pace of the current world. The esteemed panellists mutually agreed that everything is evolving continuously as the consumer is changing, becoming more confident and technology dependent. As a result, companies have to innovate to include digital mediums and follow innovative marketing campaigns in order to capture the ever decreasing attention spans of the consumer.
The importance and need for context in marketing was reiterated throughout the conclave focussing on the changing needs, wants and demands of the consumer. Marketing cannot be considered in isolation and must be done with the right context to succeed.
All the guests were very enthusiastic in sharing their experiences and answering all the students’ questions in detail. Through these discussions, the students gained immense knowledge into the workings of current marketing world, its evolving nature and the latest trends which they would be otherwise hard pressed to find in any textbook, magazine or newspaper in such a lucid manner. This shows the very successful start to Marketer’s Mark becoming an annual event at SIMSREE.
Wednesday, August 13, 2014
What is digital marketing? Is it the next big thing? How does it help businesses to grow? To answer all these questions, SIMSREE’s Corporate Relations Committee organized a guest lecture by Mr. Gaurav Sharma on Digital Marketing.
Mr. Gaurav Sharma is the General Manager (Digital & Mobility) at Omnicom Media Group. He considers himself as a Solutions Specialist and a Sales Professional with an experience to sell digital solutions to clients. He builds a connect with clients, understands their business issues and works on result oriented solutions
He commenced the session with a short video clip on motivation to inspire the students to stretch themselves and stay ahead in today’s intensively competitive marketing industry. He then shared his varied experiences as a marketing and sales professional and emphasized upon the challenges that an marketing job needs to face. One of the major challenges in this job is achieving the given targets on time.
Mr. Sharma then elaborated on the concepts of video marketing, substantiating each concept with a corporate example. Moreover, he also explained how an advertisement should be relevant and attractive to the consumers. According to him, viral marketing through the social media could be a cheap and effective means of communication for the same. He stressed that businesses should constantly revamp themselves to sustain and survive in this ever changing market by citing an example of how a leading bank changed its advertisement from serious commercials to fun filled animated viral online videos to connect with a wider audience.
Having said that, he also explained how the advertising industry is technologically budding every day with several advertisers now using mobile apps to engage with their customers. Mr. Sharma gave an example of a new trend in the market wherein marketers are making the use of mobile apps coupled with the Bluetooth or Near Field Communication (NFC) technology to create interactive multi-player games for children.
“The internet of things” was another topic which he spoke about. He explained how businesses are trying to connect various devices such as a washing machine, a refrigerator, or even a smoke detector, to the internet and let consumers control them from any location.
Towards the end he left the audience with a hard hitting example of social advertising. The “Kankhajura Tesan”, winner of 3 Lions Gold awards at Cannes 2014, is an initiative aimed at entertaining media-dark villagers through mobile phones and also creating brand awareness amongst them, making the rural market ready for urban brands.
Mr. Sharma's enriching interaction with the batch resulted in an enthusiastic response from the audience which was evident in the fruitful question answer round towards the end of the session.
Sunday, August 10, 2014
Dr. Rajeev Mishra, an HR professional having more than 23 years of experience in training, management education and generalist HR, presently heads HR and Administration at AMW Motors Ltd and is an accomplished trainer, conducting sessions on soft-skill modules like Self Development, Change Management, Leadership, Emotional Intelligence, Communication Skills, etc. He came to SIMSREE on 10th August, 2014 with the objective to help students understand themselves better in order to grow responsibly, be motivated, and have the right perception and appropriate attitude.
Humans have a tendency of looking at themselves through the eyes of others, in the process they often forget to take their own opinions into consideration. He laid emphasis on believing in oneself and that evaluating and understanding oneself is a continuous process. He stressed upon the importance of the ‘Looking Glass Self Theory’ i.e. how one can develop oneself by just looking into a mirror. Also, introspection needs to be done objectively and rationally. Human emotions are destructive; the challenge is to keep these emotions in check.
Introducing the students to Sigmund Freud’s elements of psychology – the Id, Ego and Super Ego, he explained how pressure is a result of expectations and consequences while frustration occurs when our journey is blocked.
Everything is relative and introspection is the key to improving oneself. Different situations need to be adapted to differently. Understanding the context, the situation and the people involved always helps broaden one’s perspective.
Trust yourself and never give up, be rational and follow your own path. Accept it as a challenge. The way we steer our ego defines us.
He ended the lecture by sharing a mantra:
1) Give- Surrender yourself to the cause
2) Mercy to everyone
3) Self Control
Set your goals and you can become whatever you wish! Self-realization is the key to success and one must master the art of looking at things either subjectively or objectively.
The entire session was very interactive and stimulating and he cleared several misconceptions by giving anecdotes from his repertoire arising from years of experience in dealing with people.